The Masters, a Good Example of Poor Execution

I write this on the day after watching one of my favorite sporting events of the year….The Masters golf tournament. Golf is a game that requires proper planning, management, discipline, concentration, and most importantly…execution. A lapse in any of these can cause what we saw yesterday. After nine holes I thought Jordan Spieth had it wrapped up, as long as he didn’t do anything stupid. Well…the rest is history. It was painful to watch but it serves as a good reminder of what can happen when we lose discipline.

One of the keys to a consistently successful golf game is proper planning. Course management and club selection are often just as important as how well you hit the ball. If you don’t plan your shot, there’s a good chance it isn’t going to end up where you want it, regardless of how well you strike it. We witnessed that firsthand yesterday. The same goes for equipment purchases. No matter how good a system looks or sounds, there are always steps that need to be taken to make sure it arrives the way you expect.

We know that buying equipment on the used market can be intimidating, confusing, and that there is risk involved. When you buy equipment from TEAM A.T.E. we work to add value to the transaction, and mitigate the risk. We do our best to address all the issues proactively, and construct deals in a way that makes strategic and economic sense for both buyers and sellers.

At TEAM A.T.E., our goal is to help mitigate these risks. That is why we ask the right questions up-front so that you can then make purchasing decisions that make the most sense for you. For example, before we decide to bring a piece of equipment into our inventory, we need to determine if the machine is going to be attractive to potential buyers. Some of the questions we want to address are:

• What is the detailed configuration? What options are included? What rev levels are the cards in the system?
• What upgrades might be needed, and what will they cost?
• How much will it cost the new end-user to re-license the software in order to have support from the OEM?
• What is the vintage and/or serial number?
• Is the system still powered, and can it be inspected?
• If not powered, does the owner have a diagnostics report and/or a de-installation showing it was passing diagnostics when it was powered down?
• Timing and availability?

Our goal is to build repeat customers, not sell you a piece of equipment that doesn’t make sense for you. Give us a call and see what we mean. Whether you are buying or selling, we’ll make sure that you can be confident that you are getting straight questions….and straight answers. However, I am the last person to help with straight golf shots. I’m still working on that myself.

Greg Wendell
Account Manager